It has been long prophesied that developing countries will play an essential role in popularizing blockchain, due to blockchain’s potential to mitigate many hardships these countries face. This prophesy accurately describes the Sub-Saharan Africa today, where volume of peer-to-peer transactions sometimes outpace that in North America. However, MENA stands out as a sharp exception, as adoption rates are still remarkably low, with little to no change across the past years. We have seen this High Potential / Low Adoption paradox with similar technologies entering MENA before, and failing to succeed in what appears to be a fertile market.

Our hybrid business structure is based on three core parts:

Tafkir

Tafkir’s multi-disciplinary team that will carry out research and communication projects on infrastructural level; such as developing and popularizing SEO-friendly Arabic blockchain glossary, curating methodology workshops for translating tech-heavy whitepapers to Arabic, and publishing up-to-date legal compliance guides for blockchain investors in MENA. Tafkir will operate like an NPO (think Coin Center), and will seek funding from blockchain community to implement its public-good projects. It aspires to grow into MENA’s first blockchain think-tank.

Taxir

Taxir’s core team will work as a specific type of Marketing & PR agency, providing a set of in-house services backed by Tafkir’s research. The list of services that Taxir provides include: 1- Media strategy design. 2- Standardized UI / whitepaper / marketing documents translation. 3- Media and community training. 4- Media partnerships (buy-ins, exchange-of-service, sponsorships). 5- Localization consultancy (media strategy and media production). 6- Media strategy implementation, through Tajsir. (contact us to inquire about unlisted services)

Tajsir

Taxir has developed an index of specialized and localized communication service providers, aggregating individuals, businesses and institutions to cover tasks requiring further scaling (SMM, community management, marketing content creation, etc…), or closer knowledge of MENA’s heterogeneous markets. For clients looking for Taxir to handle most or all of their MENA blockchain communications, our core team will delegate certain tasks to members of Tajsir index, and our account managers will monitor and report on quality, timeliness, and step in to prevent any potential slack.

Taxir’s big bang has just happened, and our core team is still expanding rapidly. So far, our dysfunctional family consists of:

If you are a communication, education or research institution or service provider, and you would like to join our Tajsir index or learn more about it, email our team at partners@taxir.xyz (partners at taxir dot xyz).